Sharp Business Systems (India) Limited, the Indian subsidiary for Sharp Corporation, the consumer electronics leader, announced the entry into the fast growing Indian handset market. Sharp unveiled its new range of handsets in India on Thursday at a launch event. This launch marks yet another business milestone for Sharp as well as for the mobile devices segment in India as it brings forth a world-class range of hand held products within the reach of Indian consumers.

Speaking at the event, Mr. Sunil K. Sinha, Managing Director, Sharp Business Systems (India) Limited said, “Sharp’s new handsets are in sync with the company’s history of innovation and commitment towards bringing quality products to life. The Sharp handsets symbolize our pioneering technological advancement and continued focus on R&D, and these would prove to be revolutionary in enhancing the mobile user experience, especially with the advent of 3G Network Services in India. We bring the same degree of quality commitment to the mobile business and assure our consumers of cutting-edge technology that will delight them in all ways including the form factor and one-of-a-kind service response.”

The new mobile devices represent a strategic move for Sharp towards becoming a leader in the ‘mobility market’ in India, by building upon its core competency of providing high quality visual technology coupled with cutting-edge form factor innovations. The devices are designed to cater to the demands of the trendy yet price-conscious handset users, and signals the company‘s ambition to break down the barrier between technology and people, and make high quality mobiles highly affordable to all.

According to Mr. Takeshi Mori, General Manager, Sharp Corporation, “A huge amount of research has gone into the making of these handsets. We had to strike a fine balance between what would work with the Indian consumers and how we can offer that extra edge that Sharp brings to its product offerings. Therefore we have compelling features that attract the youth such as full touch LCD screen, G-Sensor, shortcut to social networking services, LED illumination, Bluetooth, FM radio, dual SIM facility, easy camera shot so on and so forth.”

Sharp has plans to target the youth with their range of handsets. Elaborating on this fact, Mr. Kishlay Ray, General Manager – Marketing, Sharp Business Systems (India) Limited adds, “In India Sharp already enjoys a high brand recall when it comes to business solutions. But this is the first time that we have decided to tap the huge growth potential of a consumer driven segment. Our handsets have been modeled keeping in mind the youth between the age group of 16 – 30 years in urban and semi-urban cities, who are stylish, on the move, confident, vivacious and above all want value for money. Over the next six months we will be coming up with various offers and ideas to keep the brand name top-of-mind in the consumers’ minds.”

During the official launch event, Sharp unveiled four models namely Alice, Blink, Tango and Cyborg to be released in India this year.