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April 30, 2005
O2 Xphone II sets new standard for Smartphones

New Delhi -- Following the successful launch of their PDA-phones the Xda IIs and Xda II mini in India in December 2004, all eyes are now turned to the latest Smartphone from O2, the premium mobile data devices and service provider. The O2 Xphone II joins the Xda IIs and Xda II mini to provide India's professional users with greater choice in powerful and stylish mobile productivity devices that can facilitate their work and enhance their social needs. This device from O2 is now available also in other major cities like Delhi, Mumbai, Chennai, Chandigarh, Ahmedabad, Bangalore and Hyderabad.

The O2 Xphone II is an icon of intelligent architecture with a striking black design. At only 102 grams, it is the slimmest Smartphone in the market. Even, as its size rivals those of regular mobile phones, information displayed on the O2 Xphone II is showcased on a comparatively larger 2.2-inch, 65K-colour TFT-LCD screen that is now brighter and with higher contrast. A graphite-coloured, ridged keyboard provides handsome accompaniment to the phone's black casing, and completes its beautiful looks.

Powered by the second edition of Microsoft Windows Mobile 2003 Smartphone Edition operating system, the O2 Xphone II provides a wealth of tools and applications such as secure corporate data, email and web access; personal information management; and multimedia capabilities. An integrated message box lets users organise their email, SMS and MMS messages from a single location.

Compared with the original O2 Xphone - sales of which exceeded three times the company's expectations - the O2 Xphone II looks set to draw in more customers, especially since it is also 26 percent slimmer and 22 percent lighter. Battery capacity has been increased significantly as well; the new model has a standby time of 140 hours and talk time of up to 4 hours - long enough for almost any conference call.

The O2 Xphone II also delivers on the multimedia front. Users can use it to take 500 digital photos or shoot up to 45 minutes of video footage with sound. For greater multimedia storage capacity, they can slot in a miniSDT card to store more photos, extra MP3 files and longer videos.

Mark Billington, chief executive officer, O2 Asia, said: "The O2 Xphone II demonstrates once again our commitment to lead the mobile data space and deliver the best customer experience through technological innovation. It also combines substance with an emphasis on styling. The whole proposition is built around what customers told us they want from mobile data services: connectivity, productivity and sexy form factor. It gives them the ability to message, work and play any time, anywhere."

HD Gupta, managing director, Goldkist International Singapore, exclusive distributor for O2 in Indian sub continent region, added: "After a successful penetration of Xda II mini and Xda IIs into the Indian market, we feel the Xphone II is another very strong product from O2 with lots of potential here, catering to consumers looking for a device in the mid-price range and to youths due to its messenger capabilities. We were encouraged by the consumer and media response to it in Mumbai and Delhi, and wanted to make this product available in other parts of India as well."

Contact:
O2 Asia

www.seeo2.com













O2 Xphone II
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