Wireless

August 24, 2005
Sony Ericsson launches WALKMAN series mobiles

NEW DELHI -- Sony Ericsson recently launched its WALKMAN series mobiles into the Indian market – with the Sony Ericsson W800i. The W800i co-performed with singer KK, belting out great tunes as the singer enthralled the audience in an event filled with music and entertainment. The Sony Ericsson WALKMAN series offer users an unbeatable combination of a state-of-the-art mobile phone and a Walkman player.

The Sony Ericsson W800i comes with an external detachable 512 MB (0.5 GB) memory stick, which can store upto 128 songs . Users also have the flexibility of using memory chips of upto 2 GB , which can store upto 500 songs . Loading music onto the handset is possible with Disc2Phone PC software . The stereo headphones, which are a part of the standard kit, offer users an enhanced music experience. The W800i offers a battery life of upto 30 hours of pure music playback. The feature packed Sony Ericsson W800i will be available at all leading mobile outlets at a price of Rs. 24,995/-.

Sudhin Mathur, general manager, Sony Ericsson, India , said: “ The W800i offers users an unbeatable combination of great sound quality, superb battery life, 2.0 megapixel camera and a host of advanced features. It is designed for the people who are constantly on the move, and want to relax and unwind, without being disconnected.”

He added: “Today, mobile m usic is the second largest contributor to data interactivity after messaging. With the digital culture on the rise, the WALKMAN series of mobiles will be an ideal offering for the market. The WALKMAN series mobiles are targeted at the youth, who comprise 22 percent of mobile ownership today and account for 86 percent of all mobile music revenues. The WALKMAN series mobiles truly combine the core competence of two global leaders – Ericsson and Sony, to offer the consumers the best of mobile and music technology. We will also be launching the W550i shortly to supplement the W800i and offer more choice to consumers”.

Contact:
www.sonyericsson.com