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Telecom
Outlook 2003
December
5, 2002
Nokia Game
wraps up with a musical grand finale
HONGKONG
-- Nokia Game 2002 ended on Friday, 29 November with
an exciting musical finale. Theme was the 'ins and outs'
of the music industry. Players took on the role of a
start-up music band that try to become famous as soon
as possible and release their first single via a multimedia
message (MMS) to mobile phones. Using 'Fames', the Nokia
game currency, players were able to buy the necessary
assets, such as studios, composers or PR agencies, to
enable them to become famous.
"This
year's Nokia game was a huge success with over one million
players registered. In addition, the collaborative spirit
of previous years was present again, with players connecting,
competing and collaborating to reach the finals."
said Pekka Rantala, vice president, marketing services,
Nokia mobile phones. "A big thanks to all the players
who took part this year. We hope that they were entertained
and inspired by their journey into the music industry."
Nokia
game 2002 is an interactive adventure presented by Nokia
that was played from 11 to 29 November in nine languages
across 25 countries. Throughout Nokia game, the players
received clues and information via the Internet, SMS,
chat, interactive voice response (IVR) calls and mini-movies
distributed over the web. In addition, the UK band Idlewild
rolled a giant set of inflatable dice in locations across
Europe and the dice results changed the way in which
the game developed.
Contact:
Nokia Mobile Phones
Tel: 358- 71-800-8000
Email: nokia.mobile.phones@nokia.com
Web: www.nokia.com
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