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Product
Parade
December
27, 2004
Tata Indicom launches PTT services
in Delhi
NEW
DELHI -- In a major initiative, the first of its kind
for a mobile service provider in India, Tata Indicom
recently announced the commercial launch of push-to-talk
(PTT) services in New Delhi. With this, Tata Teleservices
became the first cellular service provider to launch
PTT across India. Inaugurating the service, Amit Bose,
president, Telecom, Tata Teleservices, made a PTT call
to Dr. Naresh Malhan, chief operating officer (COO),
Tata Teleservices' New Delhi circle.
The
PTT service will allow customers to connect directly,
in seconds, with other Tata Indicom PTT users by simply
pressing a button on their PTT-capable handsets. Targeted
at corporates, small and medium entrepreneurs (SMEs)
and consumers, the service will be available on the
Kyocera KX 440 handset with a host of additional features,
such as Brew chat applications, group talk, etc.
As
an introductory offer, for postpaid customers, PTT handsets
are priced at Rs. 5000. Users can make unlimited calls
by paying a flat monthly rental of Rs. 99. Tata Teleservices
is also offering an EMI scheme for corporates, where
a corporate customer can buy a PTT handset by making
a down payment of Rs. 1,000. The corporate customer
will have to pay an EMI of Rs. 350 for 12 months. Besides
these offers, Tata Teleservices will shortly introduce
bulk discount scheme for corporates.
The
PTT service is built on Qualcomm's BREWChat technology,
which enables person-to-person (P2P) and person-to-group
(P2G) communication between users at the 'push of a
button'. This feature provides fast connection to individuals
or even groups of people. The service has been specially
designed for cdma2000/1x networks and will go live,
for the first time ever in the world on the Tata Indicom
network.
The
BREWChat solution offers Tata Teleservices superior
call set-up performance, bandwidth savings and is designed
to seamlessly upgrade to and interoperate with the BREWChat
technology, which operates on cdma2000/1x Release A
networks, and provides even faster performance capabilities.
Amit
Bose said: "We are happy to introduce PTT across
the country. As Delhi has the largest mobile subscriber
base in India, we are confident and optimistic that
PTT services will get a tremendous response in the North.
We believe that PTT is an important step in India's
mobile telephony industry. The customer now has a unique
service that provides instant connectivity and significant
cost benefits. We are confident that our esteemed customers
will receive an unmatched wireless experience and the
service will be immensely popular among corporates and
the masses."
Dr.
Naresh Malhan, added: "Tata Indicom's key focus
is to bring the best value to customers through the
introduction of innovative products and services backed
by superior technology solutions. We are thrilled that
Tata Indicom has become the first mobile operator to
commercial launch PTT in New Delhi. This is a prestigious
moment for us and we are hopeful that customers will
receive an unmatched experience of a wire free world."
Contact:
Tata Indicom
www.tataindicom.com
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