Global News

February 26, 2003
Bluetooth 'five-minute ready' program

SINGAPORE -- Bluetooth SIG member companies have met face-to-face throughout the past year to focus on steps to enhance interoperability among Bluetooth-enabled products from different vendors. The new action plan for 2003 is the result of their collective efforts and applies insights learned at the group's 'Unplugfests', recent 'All Hands Meeting' held in October 2002, and associate round tables worldwide.

Addressing the manufacturer and consumer audiences, the 'Five-minute is designed to meet the evolving needs of the industry as scores of diverse Bluetooth products have come to the market. Consumers will be provided with resources to learn to use Bluetooth. Manufacturers will be provided with guidelines and tools for development and design to help them deliver products that work together in minutes. 'Five-minute ready' will help the industry to ensure that consumers have a successful experience with any Bluetooth wireless equipped product, every time, all the time.

Joyce Putschar, director, In-Stat/MDR, said: "With the Bluetooth 'five-minute ready' program, the SIG has established an excellent path to empower manufacturers to effectively and efficiently tackle the challenge of providing the ultimate consumer out-of-the-box experience. Producing interoperable products that are set-up friendly is ultimately the responsibility of the manufacturers. This new program will help guide and provide incentives for manufacturers to make the technology even more of a success."

Anders Edlund, marketing director, Bluetooth SIG Inc., said: "Creating the Bluetooth wireless technology and specification to work effectively across a broad range of product categories and disparate industries has been an ambitious undertaking. Only by committing to work together as a group have we been able to solve the challenges presented by the scale of the task. Our collective efforts are now focusing on enhancing the end-to-end user experience across Bluetooth wireless products."

The Bluetooth product designers, developers and manufacturers' portion of the '5-Minute Ready' program, to rollout this quarter, will include the following initiatives:

A Bluetooth designer handbook with information on best practices and recommended methodologies for Bluetooth implementations; Reference platforms against which manufacturers can test their products; Establishment of an independent testing facility for device interoperability at the University of Kansas, sponsored by the Bluetooth SIG; and A Bluetooth user Lexicon, available in 33 languages, to provide a region-based glossary of terms for performing common Bluetooth functions such as 'pairing' and 'discoverable.'

The consumer phase of the '5-Minute Ready' program centers on an overall Web site redesign for www.bluetooth.com with consumer education tools as the site's primary service. Beginning to roll out in Q1 2003, these will include the following:

Publication of consumer use cases, potential product pairs and a searchable consumer product database designed to familiarise users with applications and scenarios for Bluetooth wireless technology; A consumer troubleshooting guide about basic use concepts and tips to enhance the benefits of Bluetooth wireless technology; and A consumer glossary to provide definitions for common Bluetooth wireless terms.

The 'Five-minute ready' plan builds on the success of the existing interoperability initiatives that the Bluetooth SIG has undertaken since its inception in 1998. It includes qualifying Bluetooth products, sponsoring three to five Bluetooth Unplugfests each year, and gathering SIG members on a quarterly basis to discuss shared goals and objectives.


Bluetooth wireless technology is…

A revolutionary radio-based solution
  • Cable replacement
  • Ad hoc connectivity for three channels voice and data
  • Short to medium range distance
  • Qualification and profiles to assure interoperability
  • Open specification
  • Ubiquitous
Our vision
  • Bluetooth becomes ubiquitous
  • PC, handhelds, phone, automotive, consumer electronics, home
  • Bluetooth becomes the preferred technology for anyone wanting to solve a 10m cable problem
  • One thousand products qualified a year
Evolution phases of Bluetooth
  • Development phase -- 2001
  1. Specification evolution
  2. 10 million units shipped
  • Establishment phase -- 2002
  1. Design in Silicon vendors, pioneers
  2. 35 million units shipped (ABI)
  • Production phase
  1. Mainstream consumer products in volume -- 2003
  2. 100+ million units shipped (ABI)
  • Marketing/consumer phase -- 2004
  1. Pull in the market, many mainstream products
Moving into the consumer phase
  • Focus on consumer usability
  • Five-minute ready plan
    Industry focus
  1. A Bluetooth designer handbook
  2. Reference platforms for testing
  3. Independent testing facility
  4. A Bluetooth user Lexicon (33 languages)
  5. Consumer focus
    Use cases, product pairs and a searchable
  6. consumer product database
  7. Troubleshooting guide
  8. A consumer glossary

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