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Components

February 18, 2005
Need to wisely pursue electronic components production

Geetanjali Wadhwa & Pradeep Chakraborty

NEW DELHI -- Electronic components are the building blocks and an essential input for the electronics hardware sector. The total size of the Indian electronics industry has been pegged at US $10 billion with components contributing around US $1.6 billion. The other major contributors were consumer electronics at US $3.3 billion and industrial electronics at US $2.1 billion. Electronics components were among the largest and fastest growing industries globally. The content and scope of electronics was also increasing across all sectors, such as automotive, medical, industrial and communications. Now all of this represents a huge opportunity - if wisely pursued.

According to N.K. Goyal, president, TEMA, India projects to have about 250 million mobile phones by 2007. This would involve an investment of Rs. 160,000 crore, which in turn means that demand for components would be about Rs. 50,000 crore by 2007. This itself provides a big opportunity! However, the spanner in the works seems to be the WTO zero duty regime that is set to be implemented from next month onward.

Rajoo Goel, secretary-general, ELCINA, said that the electronic components industry formed 40 percent of the total electronics industry of the world on an average, whereas, in India, it constitutes only 16 percent. Compared to some other countries, like China (40 percent) and Taiwan (62 percent) this figure seems abysmally low. An interesting fact is that over 40 percent of the local production is exported. Thus, out of the US $3 billion domestic demand for components, the local suppliers are currently meeting only about 25-30 percent. This means that Indian manufacturers are good enough for overseas markets, but are unable to compete locally!

He said: "The growth in the electronic components industry is being driven by exports, which are growing faster than the total production. This has resulted in a large gap between supply and demand, which is only likely to increase further. Another disturbing fact is that a major share of growth in the exports of electronic components is limited to very few star companies, which are large and able to compete globally. To top it all, high and anomalous tax structures encourage gray market operations in many electronics/IT products, which is over 50 percent of the total market in many cases."

Cell phones, consumer electronics growth drivers
Given the promising shape of things to come, lets examine the major product lines driving growth of the electronic components industry in India. According to ELCINA there is a tremendous demand growth in all the sectors. It has been estimated that the overall demand for electronic products would increase from under US $25 billion at present to US $90 billion by 2010. Goel said: "This figure may sound almost ridiculous. However, if we consider the increasing use of electronics in all spheres of our lives, such exponential growth is definitely possible."

The sectors currently driving growth are telecom equipment, related to the growth of cell phones and Internet usage, computers and peripherals, and consumer electronics, including products like VCD/DVD players, televisions and audio equipment. Automotive electronics is another growth sector and will be significant in the near future. Overall, the component manufacturing industry experienced a growth of 13 percent last year.

Indian Electronic industry (2004-05) - Total $10 Billion
(All figures in $ Million)
Consumer Electronics
3300
Industrial Electronics
2100
Computers
1400
Communication & broadcasting Equipment
1200
Strategic Electronics
600
Components
1600
Overall component manufacturing experienced a growth of 13% last year.

Electronic components form the largest chunk of electronic exports from India. Ironically, due to a tax structure skewed in favor of imports, while the domestic market is being fed by imports, roughly 50 percent of the components manufactured in India are being exported. Many Indian suppliers depend on exports for survival, as they cannot compete in the domestic market.

Indian Electronic Exports (2003-04)
All figures in $ Million

Consumer electronics
179
Industrial electronics
329
Computers
313
Communication and Broadcasting Equipment
36
Components
821

The major export items include passive components, such as capacitors and resistors; wound components; CD-ROMs; connectors; color picture tubes and computer components/assemblies, such as head stacks; memory modules and RFID products. The main destinations for India's exports are the European Union, ASEAN countries and the United States.

The emerging areas today include design services, automotive electronics, broadband, STBs, etc. ELCINA estimates that with penetration levels comparatively very low in India, these areas offer excellent opportunities for growth. Goel said: "For the manufacturing sector, auto electronics, cell phones and set-top boxes have excellent growth potential, and we can expect 15-20 percent growth year-on-year (YoY) at least for the next five years."

Role of telecom components
Let us examine the role of telecom components, and their current status in terms of volumes, etc. As per ELCINA, the Indian telecom equipment-manufacturing segment registered a three-fold production growth from US $1.3 billion to US $3.26 billion during 1994-2003. However, this has not kept in line with the growth in demand for telecom equipment, which was increasingly being fed by imports. This sector faced many anomalies in policy, pointed out earlier by TEMA. As a result, adequate investment has not been made this sector, and domestic manufacturing has lagged behind.

Demand for cell phones has also grown at a scorching pace and is currently close to 2 million units every month. As of today, there is practically zero production of cell phones in India - although recently there have been a flurry of announcements by major cell phone manufacturers to set up units in India. "The Indian electronics components industry is eager to supply components for handsets, and this is a great opportunity for the industry and the government to join hands to ensure that India does not miss the opportunity. We must make cell phones a star product that can drive growth for many years to come," added Goel.

The past year witnessed tremendous growth in demand for mobile phones in India. While mobile phone users grew from 13 million to 33 million (160 percent growth) between March 2003 and March 2004, fixed line connections barely managed to crawl ahead from 41 million to 42 million. Last December, the number of mobile phone connections in the country overtook those for fixed lines.

Global leader such as Elcoteq, Hyundai, LG, Nokia and Samsung have announced major plans in this country. "Even if these announcements were substantially discounted, we are looking at a very encouraging scenario for the manufacturers of components and assemblies for mobile phones. Though widely regarded as IT equipment, networking products such as routers, modems, etc., are witnessing high growth rates, along with telecom cables and connectors, etc.," said Goel.

Challenges facing a thriving components industry
ELCINA has recommended a number of short and long-term measures to the government to take urgent action and ensure the survival and growth of the Indian electronic components industry. With the entire sector facing zero duty under the ITA-1 Agreement, urgent steps need to be taken.

Goel pointed out that the most important and immediate short-term step to be taken by the government would be to accord special sector status to the electronic components industry where all units may be given EHTP status with domestic sales being treated on par with exports. This should ensure that NIL duties/taxes are applicable on all inputs, including dual-use items and finished components throughout the entire value chain, from raw materials up to the finished product.

It is also essential that the foreign trade policy, as well as customs and excise procedures, are simplified and converted to a self-declaration system. The industry itself needs to respond actively to face this global challenge and take immediate steps to reduce cost and hence, boost volumes and strive for greater global visibility and presence by participating in international events and joint ventures, mergers and acquisitions, etc. A far more aggressive stance is needed to be taken toward R&D and becoming compatible to global quality and environmental standards.

Goel added: "Important long-term measures need to focus on enablers for the industry such as developing India as an R&D hub and a design center, [points raised in the January 2005 issue of Convergence*plus] by leveraging our expertise in software and enlarging our technical capabilities from embedded designs to integrated semiconductor production. We also need to develop fully integrated electronic parks with modern infrastructure - power plants, logistics and effluent treatment facilities- on the lines of STPI. To enable local industry to compete with the highly competitive and rapidly changing demands of global customers, we need to put in place industry-friendly labor laws, develop flexible working environments, develop skilled manpower and improve the state of the infrastructure."

Impact of WTO's zero-duty regime
The WTO's zero-duty regime comes in force next month. TEMA's Goel said: "With the WTO regime coming in force from 1.3.2005, it will result in zero customs duty on imports of all telecom equipment. There is an immediate need to allow the import of all components and raw materials at zero duty. Something needs to be worked out to promote the manufacturing of telecom equipment as well as components by way of fiscal policy and incentives."

According to ELCINA, 217 IT/electronic items were covered under the ITA (Information Technology Agreement) of the WTO for complete customs tariff elimination by 2005. Out of these 217 items, several items were already at NIL customs duty. In fact, IT/electronics was the first sector in India to face complete customs tariff elimination. Consequently, the Indian IT/electronics component manufacturing would be weakened considerably with no new investment flowing into this sector.

Goel highlighted that the impact of ITA-1 would result in intensifying competition as more imported products will find easy access at lower prices. WTO led external liberalization was being done speedily without corresponding internal liberalization of domestic policies. Thus, most of the benefits of the WTO may remain a mirage.

He added: "Only those businesses, whether producing for the domestic or foreign markets, that have an international vision will survive and grow. India could also emerge as a hub for electronic manufacturing services (EMS) as the duties on components would be eliminated. However, this would be possible only if our industry is supported with supportive policies and a world class infrastructure."

So, what should the Indian government do to transform the threat of zero-duty regime into an opportunity for local manufacturers? It first needs to recognize that the electronics component industry in India is an endangered species, but has huge potential to contribute to the nation's economic growth and well being.

Goel said: "The threat of zero duty needs to be tackled by removing all of the roadblocks faced by our manufacturers so that they can obtain all inputs and resources at global prices. Where we face disabilities, which adds to our costs, compensation should be given by way of DEPB, duty drawback schemes, and a reduction in central and state duties. Till such time as these impediments are removed, the government should actively promote Brand India and create support structures to enable us to upgrade technically and place our products successfully in the world market."













Rajoo Goel, Secretary-General, ELCINA
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