Convergence Plus Journal

Mydala.com launches India’s first group-buying blackberry Smartphone app
August 18

Mydala.com, India’s first and largest group buying/social commerce portal offering city-specific deep-discount deals, introduced mydala – India’s first free BlackBerry® smartphone application for group buying in India. BlackBerry smartphone users can now download the mydala application on BlackBerry App World™ to explore and buy multiple city specific deals in several categories across India at a touch of a button.

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OMG India appoints a new Country Manager
August 24

A leading global player in performance marketing, Online Media Group (OMG) announced the appointment of Bharat Malik as country manager of OMG India. Bharat is aiming to introduce many more Indian clients to the impressive benefits of affiliate marketing. Currently 80% of Indian travel brands don’t use affiliate marketing and similar patterns exist across all sectors – Bharat joins OMG India at a time of huge potential. With Bharat Malik onboard, many more Indian retailers will be able to increase sales and RoI with cost-effective online affiliate campaigns.

Aircel partners with Virtela to launch India’s first global application acceleration service to fuel Indian enterprise expansion worldwide
August 25

Aircel, a leading telecom player with Pan-Indian operations with a subscriber base of over 55 million, announced an agreement with Virtela, the world’s largest independent managed network, security and Cloud Services Company. This agreement will help Aircel expand its business solution portfolio to include India’s first global Cloud-based Application Acceleration Service. The service is enabled by Virtela’s innovative Enterprise Services Cloud (ESC), the industry’s only cloud architecture built for enterprise networking, security and mobility.

AirTyme Announces TORRID 3G Expand and Enhance every experience - Fun, Entertainment and Lifestyle.

AirTyme Communications Pvt. Ltd today announced the launch of GTX75 TORRID - a stylish 3G HSDPA phone for Indian consumers, carrying the AirTyme brand. Designed to be of special interest for image-conscious consumers in their teens and twenties, the TORRID features a 2.8-inch QVGA resistive touch screen that slides open to reveal a spacious QWERTY keyboard for easy texting.