Mobile Internet

January 29, 2003
Siemens Mobile Acceleration invests in Mobile2win

MUNICH -- Siemens Mobile Acceleration has invested in Mobile2win, its second investment in the Chinese market. Mobile2win creates new interactive marketing channels based on mobile technology. It offers companies low-cost communication channels and the ability to integrate consumers in contests and marketing campaigns. With this investment, Siemens Mobile Acceleration has broadened the mobile business by supporting a new, leading edge wireless solution, enabling the company to enter the Asia-Pacific market.

The mobile marketing division of Contests2win formed the Mobile2win in 2002. Contests2win has conducted innovative mobile marketing campaigns for leading companies such as Coke, McDonald, Pepsi, Nokia, Sprite and Siemens. Mobile2win creates marketing campaigns, sales linked promotions and customer relationship management (CRM) solutions on SMS, MMS, and K-Java platforms. By using Mobile2win's innovative wireless solutions, brand-oriented companies integrate an interactive element in their marketing campaigns. The company is for example Coke's wireless marketing partner and manages McDonalds' wireless consumer rewards club, McFun, in Shanghai and Beijing.

The principal shareholders in Mobile2win are Siemens Mobile Acceleration, Softbank China Venture Capital and Contests2win India. Over the next year, Mobile2win plans to launch mobile marketing operations in several other Asian countries including India, Philippines and Thailand.

Ranganath Thota, CEO of Mobile2win, said: "Mobile2win is poised to use its brand marketing expertise, state-of-the art technology and rich media skills to emerge as a future global player in the interactive wireless marketing space. Siemens, with its global reach, technology expertise, and strong relationships with operators worldwide, is an ideal partner to assist us in accelerating our growth."

Dr. Dietrich Ulmer, president and CEO, Siemens Mobile Acceleration, said: "Siemens Mobile Acceleration identifies promising startups with wireless technologies and supports them with financing and unique services, especially in terms of using Siemens global sales channels. We expect marketing experts to adopt new, innovative ways to reach consumers. Mobile2win meets this demand by offering a new and attractive channel aimed at the primary focus group for marketers--the young and trendy consumers. Leveraging the resources of Siemens, we will support the plan to take this model to other markets throughout Asia-Pacific."

Contact:
Siemens Mobile Acceleration
Web: www.siemens.com