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Satellite
& Cable
July
22, 2003
NDS develops interactive TV solutions for Bloomberg
UNITED KINGDOM -- Bloomberg Television recently launched
the first interactive financial news channel on Sky
with TV share portfolio manager as its key feature.
Viewers can create a personal portfolio of shares on
Sky, and display it as a personal ticker whenever they
are watching the channel. Last year, Bloomberg chose
NDS as its global supplier of interactive television
solutions.
Viewers
will have the following options:
Money
Tools as well as access to the Portfolio Manager:
The section will allow viewers to look up any share
on key indices and search for price information by company
name or ticker symbol. In addition, it provides a currency
calculator to enable investors to compare information
on cross currency rates.
Markets:
These will offer price information on the UK, Europe
and world markets, including the FTSE, Dow Jones industrial
average, Nikkei, and Dax. Viewers can view most active
stocks, biggest risers and biggest fallers, on a daily,
weekly, monthly or an annual basis.
News:
These will offer a choice of news stories in five categories
-- UK business, world business, technology, sports and
government.
Vote:
Live votes will allow viewers to immediately react to
major financial news or topics of the day.
Email:
Viewers can email Bloomberg with any comments or questions
on the day's stories or market movements.
Jo
Sherlock, head -- interactive TV, Bloomberg, said: "The
launch of interactive content on Bloomberg Television
gives investors another way of staying in touch with
movements and stories on the world's markets. The interactive
TV applications will significantly enhance the viewers'
experience with financial information on-demand and
further differentiate Bloomberg Television from its
competitors. We expect this will deepen our relationship
with our current audience and attract new viewers to
Bloomberg Television."
Peter
Vestergaard Larsen, director -- interactive TV, NDS,
added: " Our relationship with Bloomberg has resulted
in the development of a best of breed interactive TV
service. It is fast, intuitive and easy to use for viewers.
The service has been designed to seamlessly complement
the live channel, and empowers the viewer to access
a wide range of financial information at their leisure."
Contact:
NDS
Tel: +44-20-8476-8158
Email: mfield@ndsuk.com
www.nds.com
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