CommunicAsia2005

June 16, 2005
Maxis, Axalto launch MDP SIMagine program at CommunicAsia

SINGAPORE -- Maxis Multimedia Sdn Bhd , Malaysia's premier telecommunications company and Axalto, world's leading provider of microprocessor cards, announced the launch of the MDP SIMagine programme at the CommunicAsia event. It is aimed at providing local mobile content and application developers with skills and technology know-how to tap into the fast growing global Java SIM market. This translates to shorter application development cycle where one application created on the Java platform can be used on a variety of Java SIM cards.

Encik Karim Abdul Malik, head, product development and management, Maxis, said: "We recognise that application development on SIM is still new to a large number of developers at home and worldwide. With MDP SIMagine, we are hoping to reduce the learning curve and open up a new channel for them. We will offer free training and workshops to Malaysians, so that every developer can have the skills and technical understanding to create a wealth of applications that can be embedded into the Java SIM cards."

Claus Hansen, vice president, South Asia and India, Axalto, added: "As we continue to work with operators across the region, it has become clear that mobile Java-based applications have become strong revenue streams for Asian operators. It offers greater flexibility in deploying VAS, thereby increasing the ability to offer new and exciting services and speed to market. Developers or participants have access and are able to increase their exposure and interaction with an international community of developers via the web-based SIMagine forum."

Contact:
Axalto Asia
Tel: +65 6836 3618
jlau@axalto.com
www.axalto.com