Product Parade

March 20, 2004
Triple play, triple win

UNITED KINGDOM -- TANDBERG Television, a leading supplier of open solutions for digital broadcasting, is displaying its open iTTV delivery platform for interactive TV deployment via commercial xDSL and FTTH at the show. It will demonstrate a complete head-end package designed to assist telcos and other non-traditional broadcasters to enter the broadcast market quickly and cost effectively with a field proven solution. The potential to offer a triple play service of telephony, high-speed Internet, and broadcast television over one network coupled with true VoD creates substantial benefits to operators and consumers.

Worldwide, TANDBERG Television has secured many significant triple play broadband wins including Italian telecom company FastWeb, Europe's largest FTTH deployment, and Lyse, a power utility company offering video, voice and data via FTTH. Companies that deploy iTTV delivery platforms receive benefits such as higher picture quality at lower bit-rates with TANDBERG Television's world-renowned encoding solutions, plus straight or bit-rate changed digital turnaround using MPEG-2 compression. Telcos interested in DSL deployments and companies with existing fiber-optic lines stand to benefit from the triple play possibilities of a broadband IP rollout. With iTTV, operators can offer triple play services with low start-up and operational costs.

Noel Matthews, business development director, TANDBERG, said: "TV and VoD over DSL and FTTH offer a variety of attractive business models that can increase per customer revenue and combat customer loss to cable companies who are starting to offer telephony services. Operators can benefit from revenue growth and consumer/subscriber protection by offering a triple play mix of broadcast video along side telephony and high-speed Internet. In order to meet and impact customer expectations, these services must deliver video quality of at least the same level as that of traditional television. With years of experience equipping large pay-TV networks, TANDBERG is offering expertise in solutions such as ATM/IP delivery, transport stream descrambling, high-quality encoding and digital turn-around bit-rate changing to produce a TV system that meets requirements, and can grow as scope and scale increases."