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Product
Parade
March
31, 2005
Microsense rolls out Wi-Fi services
in Delhi
New
Delhi -- In keeping with the explosive worldwide growth
of Wi-Fi, Microsense Pvt. Ltd., the largest provider
of Wi-Fi service in the country, announced its multi-pronged
growth strategy to set up 100 Wi-Fi spots across the
nation's capital region over the next six months.
Currently,
Microsense has over 20 hotspots in the NCR and 200 in
the country. These locations include cafe Coffee day
outlets, hotels, restaurants and other convenient locations.
All Microsense hot spots are Intel certified and Wi-Fi
alliance certified to ensure the highest international
standard of service.
Microsense
is implementing several hundred public hotspots across
the country and expects its network to grow to 1,000
locations in the next six months. To further consolidate
its position, Microsense has built networks in partnership
with telecom providers such as Airtel and MTNL. The
partnership provides access to the huge subscriber base
of the service providers for Wi-Fi usage.
Microsense
will focus on three business models for larger market
penetration: build, operate and share (BOS) - for the
hospitality sector and property owners, build, operate,
transfer (BOT) - for service providers and build, operate
and own (BOO).
The
service will be provided through post-paid and pre-paid
access accounts. Under the post-paid scheme, users can
choose from Pay as you browse and a monthly flat charge.
There are three offers under the pre-paid category -
Rs.35 for 15 minutes, Rs.55 for 30 minutes and Rs.105
for 60 minutes. Microsense roaming will allow users
to use the same account across the country.
S.Kailasanathan,
managing director, Microsense, said, "The present
population of laptops in India is about one million
with 250,000 expected to be added next year. Laptop
user will find ready availability of hotspots a great
convenience for improved productivity. Micro sense,
being an early mover, is geared to ride the Wi-Fi wave
in India."
Deepak
Talwar, director, Microsense, said: "Our objective
is to cover the entire expanse of the NCR with hot spots,
which allows our users to move wirelessly in Delhi and
adjoining cities. Through our proactive strategy and
full service model, we expect to attract more Wi-Fi
users and significantly increase the usage.
Contact:
Microsense Pvt. Ltd.
kailash@microsenseindia.com
www.microsenseindia.com
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