|
Wireless
March
5, 2005
PTC has highest usage rates for data
content in Central Europe
UNITED
KINGDOM -- Polska Telefonia Cyfrowa (PTC), the Era network's
Polish operator, now has one of the highest usage rates
for data content in Central Europe since selecting SmartTrust's
SmartaLaCarteT solution.
Since
installing the platform solution in 2002, PTC attracted
three million users to its portfolio of services, which
include mobile banking, horoscopes, jokes, news and
weather. Using SmartaLaCarte, these can be accessed
irrespective of underlying handset or network technology,
removing the dependency on WAP/GPRS enabled handsets
to generate revenue from value-added data.
SmartaLaCarteT allows mobile users to browse available
content offline by scrolling though service menus held
on the SIM. These menus can be built and managed remotely
by the operator, to reflect newly available content,
or, to provide personalised services according to subscriber
type. When users make a selection, content is pulled
from the operator's server and delivered to the handset.
SmartTrust and PTC have been working together since
2002 to build a scaleable over-the-air delivery platform
to build and manage SIM application toolkit (SAT) service
menus on customers' SIMs. Data is sent to the user over
the SM channel where it is managed by the SmartTrust
WIBT -- industry's de facto SIM interpreter and common
interface between the SIM card, applications and operator
commands that are held on the SIM card. Currently, over
250 million SIM cards worldwide contain the SmartTrust
WIBT.
James King, regional sales director, EMEA, SmartTrust,
said: "The increasing diversity of mobile technologies
makes it a challenge for many operators to deploy data
services that are accessible across all device and SIM
types. SmartaLaCarte cuts through this complexity, providing
a common, standards-based infrastructure for the delivery
and management of revenue generating data services.
Not only does the platform drastically reduce time to
market for new services, but operators who use menu-driven
services in this way report a three to ten fold increase
in usage of existing data services."
Contact:
SmartTrust
Tel: +44-7957-311-189
tim.deluca-smith@smarttrust.com
www.smarttrust.com
|