Satellite & Cable

May 28 , 2003
Visionik delivers first interactive TV game to MTV

UNITED KINGDOM -- Visionik, an NDS company, and a leading developer of interactive TV services, has recently launched the MTV's first interactive game -- Mugshot Mania.

Consisting of 25 levels, the game brings more interactive fun to MTV. Viewers are enticed to explore celebrities backstage at concerts through an action filled platform game. Free to play, the game brings the experience of being at a music concert through game play involving taking pictures, escaping bouncers and trying to sneak backstage. This is the first of a package of games delivered to MTV by Visionik.

By introducing interactive games, MTV expects to enhance viewer loyalty and increase viewing figures. Offering games associated with a major TV brand like MTV increases brand exposure and enhances the content value of the channel. Compelling content is the key to win viewers' loyalty, and games have proved to be the most popular interactive TV application in the world.

Peter Schrøder, commercial director -- games, Visionik, said: "With the delivery of Mugshot Mania, Visionik has proved itself a leader in enabling major brands to reap the benefits of interactive TV games. We are extremely happy to work with the world's leading music channel, and are looking forward to introducing more interactive TV games to the MTV community. This work with MTV extends the successful relationship already in existence between MTV and NDS."

Matthew Kershaw, head of interactive MTV Networks -- the UK and Ireland, added: "Games create an environment that enhances the viewing experience. Games also boost viewer loyalty and increase channel ratings, especially it is free like Mugshot Mania. Ultimately, interactivity should be about giving the viewers what they want, and combined with our existing interactive service and peep MTV, that's what we are giving them."

Contact:
NDS Group plc.
Tel: +44-020-8476-8158
Email: mfield@ndsuk.com
Web: www.ndsuk.com