India Telecom

May 13, 2004
Kejian launches GSM phones in India

NEW DELHI -- China Kejian, one of the leading brands in mobile phones, recently announced its entry in the Indian mobile phone market. With a simultaneous launch of four, cutting-edge handsets to begin with, Kejian is poised to capture the hearts and minds of the Indian consumer.

Kejian entered into an exclusive, long term and strategic arrangement with Trust Telecom Technologies, a Rajgarhia Group company, to market and support its mobile phones throughout India and SAARC region. Trust Telecom Technologies will sell and service Kejian's handsets in the national market and the SAARC region. The partners have also conceived a joint venture proposal for manufacturing as well and will address it in the near future.

Indian customers will now have access to world class phones, which are the latest in design and technology and come at extremely competitive price points. The unique, high-value proposition of these handsets is the fact that they come with a first-ever lifetime warranty against any unforeseen manufacturing defect. This promises to raise the bar and set unbeatable standards for all mobile phone companies in India.

Trust Telecom is fully committed to provide the best service and highest value for its customers. It will provide an extensive dealer network, thorough, ongoing training programs for dealers and engineers, and a 24x7 help line. India is the first international market Kejian will be focusing on. It has an unwavering commitment and focus on becoming a leading cell phone brand in India, and, along with Trust Telecom, is committed to investing heavily in positioning, branding and providing a high quality of service and satisfaction to its customers.

Kok Kin Hok, president, China Kejian Corp. Ltd., said, "Kejian has been widely recognised for its breakthrough research and cutting-edge technologies for its GSM and CDMA handsets. With the range of high quality and feature-rich mobile phones with superior looks and finish, and affordable prices, Kejian will bring its expertise and commitment to the value-conscious Indian customer. We are pleased to join hands with Trust Telecom Technologies for marketing Kejian mobile phones."

Vivek Rajgarhia, CEO, Trust Telecom, added: "Our vision is to become a leader among the new entrants first and then take on the established brands and be among the top three providers of consumer communications solutions to the Indian people. We are confident that with Kejian's in-house R&D capabilities, quality and service focus, as well as the long-term commitment to the Indian market, it will make a significant mark in the ever-growing Indian cell phone market, in terms of both market share and customer perception."

Contact:
Trust Telecom Technologies Pvt. Ltd.
Tel: +91-124-5047000