Comviva’s Mobile Data Platform Achieves Single Biggest Milestone of Handling 350 Million Hits Per Day at 1.2 Gbps Speed
April 8
Comviva, the global leader in providing mobile solutions beyond VAS, achieved yet another milestone for its Mobile Data Platform (MDP) deployed with one of the leading operators in India. Comviva’s MDP solution enabled and handled 350 Million hits per day with peak throughput of more than 7500 transactions per second. This is the single biggest achievement by a mobile data platform solution deployed at an operator in India.
Comviva has deployed its mobile data platform for various service providers in India and globally to enable them to support increased data traffic. Comviva's Mobile Data Platform deploys advanced optimization, data management and monetization techniques to enhance the user experience and stimulate revenue growth, whilst realizing bandwidth and CAPEX savings of over 40%.
Comviva’s Mobile Data Platform enables operators to focus on optimizing bandwidth and capex investment; enhancing the user’s service experience with personalization, policy and advanced analytics’ engines, whilst enhancing monetization opportunities with improved opportunities to price on a differential basis. Mobile Data Platform deploys a range of techniques to compress and accelerate Internet traffic–using smart caching algorithms to handle the demands of video and P2P and optimizing bandwidth and hardware investment to significantly rationalize costs. MDP also exploits management and monetization capabilities to deliver an enhanced service experience and drive revenue growth.
Tata DOCOMO kicks off new campaign with new tagline —‘Keep it Simple’
April 7
Tata DOCOMO launches its new brand campaign, titled ‘Keep It Simple’. The company has roped in young Bollywood actor Ranbir Kapoor as its new brand ambassador. Moreover, the campaign was timed aptly during the Indian Premier League. Ranbir will drive home the Keep It Simple message through the April and May months of the IPL series.
Tata DOCOMO will undertake various marketing initiatives with Ranbir Kapoor, including television commercials, print campaigns, outdoors and retail front displays.
Each individual advertisement starts by illustrating a complexity in the category, and presents the Tata DOCOMO product and/or service as a means of simplifying things.
Orascom Telecom Signs Up to Link2One Roaming Hub
April 7
One of the leading multilateral roaming hub provider, Link2One, has signed an agreement with Orascom Telecom Holding (“Orascom Telecom” or “OTH”), one of the largest and most diversified mobile network operators in the Middle East, Africa and Asia, to provide it access to its roaming hub. The agreement has grown Link2One’s membership to more than 220 networks in 80 countries.
The deal sees Orascom Telecom minimize the need for costly and time consuming bilateral roaming agreements with an ever increasing number of service providers, instead leveraging the Link2One Hub framework of multilateral roaming agreements for data, prepaid, voice and 3G services.
Uniquely, the Link2One Hub also provides Orascom Telecom with access to a single financial and clearing settlement pool with integrated payments, reducing the operator’s need for associated manpower and funding. The group is greatly benefiting from this significantly simplified approach to roaming, which allows it to more quickly and profitably grow and expand into new markets.
The management and expansion of roaming services and relationships can be costly and time consuming – a situation set to become increasingly complex with the additional challenge of providing maximum roaming coverage for voice services, CAMEL, GPRS and 3G. Access to a multilateral roaming hub, such as that provided by Link2One, which unlike competing roaming hubs also comes with integrated financial reconciliation, provides a cost effective and simple solution to these growing challenges for mobile operators.
Lava unveils the new Lava B8 - complete business phone
LAVA Mobiles, one of the fast growing brands in Indian mobile industry, has unveiled its all new QWERTY phone LAVA B8. Lava B8 promises to be a complete business phone as it has all features that a business phone should have –Push mail, Wi-Fi, Touch pad, long Battery. This device would help professionals and young entrepreneurs, who always want to access mails and remain connected, on the go.
The push mail and Wi-Fi ensure connectivity and smarter management of professional & personal tasks; up to 10 Email accounts can be added in one phone. Lava B8 supports most of the Email accounts available today including office & personal Email accounts. Wi-Fi enables to access Internet at high speed and with growing trend of Wi-Fi hot spots this phone provides high speed internet outside home and office. High Power Battery ensures long power backup so that users remain connected seamlessly. Track pad provides the ultimate ease of use and quick navigation through phone menu. All these attractive features come in an elegant and metallic design.
Lava B8 has a 2.3 inch High resolution screen and full QWERTY keypad with impressive 3.2MP digital camera with LED flash, MP3/MP4 Compatibility, and A2DP Bluetooth. User-friendly Interface which aims at providing amazing experience with Track Pad, Dual SIM, and Auto Call recorder; are some of the integrated facets of this handset. It also comes along with expandable memory support of Up to 16 GB, which ensures enough space for multimedia files.
Lava B8 also features numerous entertainment options including Java embedded games with inbuilt G –Sensor which allows users to switch between songs & wallpapers by shaking the phone, and advanced connectivity options with utility applications like nimbuzz, Snap tu, and opera mini are the standard features of handset. Experience this phone will also let the techno geeks use the common networking sites like facebook, twitter & special chat applications to remain connected with GTalk & Yahoo messenger.
Price at Rs. 5299/-(MRP), the handset will be available at all leading stores.
Vdopi expands management team in preparation for exciting new product launches
April 11
Vdopia Inc., the leading mobile video advertising company, announced the expansion of its management team. Joining the company are Robert Palma as Senior Vice President of Network Sales for North America and Joshua M. Kruter as Vice President of Marketing.
According to Saurabh Bhatia, Vdopia co-founder and Chief Business Officer: “Vdopia mobile ad portfolio is now serving upwards of 100 million mobile video advertising impressions a month, along with billions of rich media ads, across iPhone®, iPad®, Android® and BlackBerry® devices.” He further said, “We’re connecting the world’s biggest brands with their target audiences via premium content sites. The addition of these proven leaders enables Vdopia to super-serve our existing clients and partners, while also preparing us to deliver new, game-changing solutions we have planned for 2011.”
Vdopia is expanding to create exciting ad formats and platforms on the mobile front in 2011, thus engaging, entertaining and serving a growing user base.
Indian mobile ad market grows by 27% in 90 days to 7.3 billion impressions monthly: InMobi
April 01
InMobi revealed that the Indian mobile ad market grew by 1.5 billion ad impressions (27%) between October 2010 and January 2011. The finding is part of InMobi’s January 2011 Mobile Insights Report - India Market, the largest monthly report of its kind.
Commenting on the study, James Lamberti, VP Global Research & Marketing at InMobi, says: “2011 has initiated a massive global consumer transition to high-quality smart devices. This trend will define the next phase of mobile advertising growth for InMobi with smart phone impressions becoming the majority of our inventory globally.”
Key findings for the Indian market include:
Comments Atul Satija, VP & Managing Director – Asia Pacific at InMobi: “The India mobile ad market continues to grow at a rapid pace. The sheer quantity of monthly impressions highlights the opportunity for advertisers to reach the masses via mobile media. Furthermore, a 44% growth in smartphone impressions and 3G network rollouts indicate the future acceleration of media consumption in the region.”
Tata Photon Plus awarded as the ‘Product of the Year 2011’ under Wireless Mobile Broadband Category
March 31
Tata Teleservices Limited (TTL), India’s fastest-growing pan-India telecom service provider has added yet another feather to its cap as Tata Photon Plus, high speed mobile broadband services has been awarded the coveted ‘Product of the Year 2011’ award for the best innovation under Wireless Mobile Broadband Category, post a rigorous survey conducted by A C Neilsen, one of the leading market research agencies. This award is yet another acknowledgment to Tata Photon’s commitment of ushering in pioneering industry defining propositions for its target audience.
Renowned Ad Guru Alaque Padamse presented the prestigious award to Mr Shashank Pore, Head, Brand Communications & VAS, Tata Teleservices Limited at the award function held in Mumbai.
Tata Photon Plus mobile broadband service allows customers to be connected—not only for mails, but also for downloads, large files uploads, photo sharing, etc. It also allows users to send and receive SMS and is compatible with both laptops and desktop PCs. With Tata Photon Plus, customers can avail the benefit of multiple services such as access to rich text and images, Web browsing, blogging, social networking and bookings for travel, e-commerce, jobs, entertainment and more. The ultimate USB Wireless Internet Device offers speed up to 3.1 Mbps anywhere, anytime on the go.
Government and Industry Unite to Support Mobile Broadband in India
April 11
The Honourable Minister for Communications & Information Technology of India, the GSMA, the Cellular Operators of India (COAI) and the Telecoms Regulatory Authority of India (TRAI) announced that they will work together to help facilitate growth of Mobile Broadband services across India. Shri Kapil Sibal, the Honourable Minister for Communications & Information Technology, Rob Conway, CEO, GSMA, Sanjay Kapoor, Chairman, COAI and CEO, Bharti Airtel India & South Asia and Dr. J. S. Sarma, Chairman, TRAI outlined this collaboration during the 'Mobile Broadband-India Empowering the Mobile Ecosystem' seminar which took place at the Imperial Hotel in New Delhi on April 11, 2011.
The growth of mobile communications in India is the result of a successful partnership between the Indian government, the regulator and the mobile community. This news demonstrates the shared commitment by all parties to address the need for nationwide broadband connectivity. The seminar focused on how Mobile Broadband, delivered using next-generation LTE technology, can help connect all citizens across urban and rural areas, to the Internet. This will further stimulate the Indian economy and provide people, especially those in rural communities, with access to online information, improving health, education and employment prospects, as well as providing access to financial and government services.
Shri Kapil Sibal, the Honourable Minister for Communications & Information Technology stated: "India has always been a global leader in information technology, providing the world with much needed leadership and direction in IT and research and development. However, it is time to bring the Internet revolution to our rural communities and I believe Mobile Broadband will play a significant role in achieving this. The Indian government understands the need for wireless broadband connectivity and is working towards making adequate spectrum available to support these services."
Rob Conway, CEO, GSMA commented: "Mobile Broadband has transformed the reach of the Internet, with more than 450 million connections across the globe. Through sufficient spectrum allocation, India can become a leader in the provision of Mobile Broadband and take advantage of the huge economic benefits, which could generate more than INR 3,146 billion to India's GDP by 2020. We fully support the Indian government in its efforts to connect all its citizens to the Internet and look forward to the early release of spectrum in both the 700MHz and 2.6GHz bands in line with international efforts."
Mr. Sanjay Kapoor, Chairman, COAI and CEO, Bharti Airtel India & South said: "The global mobile industry achieved an important milestone last year when mobile data traffic surpassed total voice traffic. With the exponential growth of Internet users in India it is only a matter of time when we will follow suit. In witnessing the rapid adoption of mobile voice services, I am convinced that India will soon be at the forefront of next-generation Mobile Broadband technology. COAI is committed to working with the GSMA, TRAI and the government to meet the demands of Mobile Broadband and to provide universal Internet connectivity that will empower and enrich the lives of millions of Indians."
Dr. J.S. Sarma, Chairman, TRAI continued: "TRAI is committed to developing an ecosystem to meet the need to connect our citizens in line with the National Broadband Plan. Mobile Broadband will play a significant role in meeting our target of 160 million broadband connections by 2014."
The seminar also addressed how improved spectrum access for Mobile Broadband could transform the Indian economy. If India seizes the initiative, the booming high-tech industry, in particular, could take a global lead in developing low-cost Internet-capable HSPA, LTE and TD-LTE smart devices, as well as related applications and services, for use across India and other international markets.
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