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IT
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November
21, 2003
Acer ties up with Ingram Micro to
expand India reach
BANGALORE
-- Acer India (Pvt.) Ltd. recently strengthened its
distribution network in India by entering into a partnership
with Ingram Micro India as its national distributor.
Acer India will use Ingram Micro's extensive reseller
network to sell the full range of its commercial and
consumer PCs, notebooks, servers, LCD monitors and other
products across India. The tie up is a step in maintaining
Acer's rapid growth in the market and widens the company's
reach across the nation.
Acer
has shown tremendous growth across all its product categories
and market segments in 2003, making it an outstanding
year. This has helped to propel its business levels
to record heights, exceeding the previous year's achievements
within the first half of the current year. In addition,
it also built strong inroads into the retail segment,
an initiative that has met with unequivocal success.
S.
Rajendran, general manager, sales and marketing, Acer
India, said: "Acer started its operations with
a strong focus on institutional buying. However, our
success in the retail segment has encouraged us to expand
our reach. We are looking at Ingram to help us in penetrating
class B/ C cities, an area where they have historically
enjoyed a very strong reach."
Navneet
Bindra, Ingram Micro, added: "Acer and Ingram have
enjoyed a very strong relationship across many countries
around the world. We have had a very fruitful association
with Acer in many markets and we definitely hope to
replicate the same success story here in India. We are
really excited to distribute Acer's top-of-the-line
desktops, notebooks, servers and peripheral products
and look forward to a healthy business relationship."
Contact:
Acer India (Pvt.) Ltd.
Tel: +91-80-521-9520 Ext. 121
diptarup_chakraborti@acer.co.in
www.acer.co.in
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