IT
Scan
October
23, 2002
Giving new identity to your PCs with AD.it
INDIA -- Aditya Infotech Ltd has launched AD.it, a
new concept for using PCs. AD.it is expected to provide
a much-needed boost for dealers of IT products.
With
AD.it, sellers can now offer multiple usage options
of a PC to customers. Dealers can also use their existing
database of customers to promote versatile products
under the AD.it umbrella. The AD.it's range is so
vast that a customer can be offered a new product
every time, and the chances are that the customer
would go for it at the first go.
AD.it
products were scheduled to become available from October.
In the first stage of its marketing strategy, AD.it
will communicate with home and SOHO users. Promotional
activities will be undertaken extensively to educate
channel and end users.
Explaining
about AD.it, Aditya Khemka, CEO and director Aditya
Group said: "We are looking at upgrading users'
computers. We will help users upgrade their PC from
just being a commodity to an all-round tool. AD.it
stands for providing more applications to users from
the same PC -- applications that can increase the
value perception of the PCs."
