India Telecom

October 27, 2003
Tata Indicom launches colour handsets at Rs. 999

NEW DElHI -- Tata Indicom recently announced an extension of its range of handsets by launching 'Rave' and 'Blade' colour handsets from Kyocera. The new colour handsets, with their music genre themes, bring to India for the first time, the unique feature of a built-in keypad activated flashlight with a 4,000-colour screen and polyphonic ring tones. These are available at an upfront payment of Rs. 999 only, on the installment option. Customers also have the option of buying the handset on the full cash payment option, where the colour handsets are available at Rs. 6,999 only. Customers opting for installment option would have to pay 24 easy monthly installments of Rs 299.

As an introductory offer, Tata Indicom customers stand to take home exciting free gifts on purchase of the new handsets. Tata Indicom subscribers purchasing either of the handsets on down payment, get a Kodak KB 12 camera worth Rs. 900 free! The gift offer has also been extended to subscribers opting for the handset installment scheme under tariff schemes 599 and above, who get a Titan wristwatch worth Rs. 900 free. Rave and Blade will be exclusively available through Tata Indicom across key cities in Andhra Pradesh, Maharashtra, New Delhi, Tamil Nadu, Karnataka and Gujarat.

Speaking on the new offering, a Tata Teleservices Ltd. (TTSL) spokesperson said: "Our product team is always looking for innovative and exciting products that will offer the customers more value. Over time, a mobile handset has gone beyond just a voice device and today acts as an organiser, computer, alarm clock and fashion statement! The flashlight is a unique concept coming to India for the first time and we see the Rave and Blade as handsets that offer great utility and plenty of style to their users."

Rave comes with changeable faceplates to customise the look of the handset to match the user's attitude and changing moods throughout the day. The 'Blade' is a stunning handset with sharp angular looks, a brilliant-blue backlit keypad and exciting colour screen shades to suit different occasions.