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ITU
Telecom World 2003
October
14, 2003
Veraz's service introduction framework
decreases customer churn
GENEVA
-- Leveraging its proven softswitch and media gateway
platform for next-generation IP-based voice networks,
Veraz's new service introduction framework eliminates
two bottlenecks from today's services model that requires
vendors and providers to spend extensive amounts of
time to develop and then deploy new services to customers.
A typical development cycle, from concept to completed
testing that can easily last over a year is now reduced
to just weeks with the framework. The framework eliminates
the complexity of network wide deployment and service
activation, thereby taking only minutes. With this framework,
providers can seize revenue opportunities before the
competition, decreasing customer churn and cost-per-user.
The
framework combines the best in large-scale Web services
infrastructure models with the field-proven ControlSwitch
and I-Gate media gateway, resulting in a distributed
system with a multi-tiered design and scripted programmability-solving
traditional service bottlenecks while adhering to the
stringent requirements of carrier teleservices. With
Veraz's new offering, providers can program new teleservices
on the fly -- from familiar services with customised
differentiators to complex automated operator or intelligent
network services. New services are then deployed instantly
throughout a network (rather than device by device),
and are immediately available for use by VoIP users
and to traditional PSTN users. Service providers reduce
time for service development and deployment from many
months to just days even when involving multiple cities
or multiple countries. Along with a rapid deployment
of global services, providers now have the flexibility
to create and customise carrier-grade tele-services
either internally, with independent software vendors
(ISVs), or via Veraz professional services.
Centrally
managed, distributed ControlSwitch is fully programmable
with pre-tested building blocks leveraging XML scripting,
giving providers the ability to customise services and
respond to competitive moves much more rapidly. With
a multi-tiered design, service policies and service
logic can be customised independently without impacting
system stability. This design results in services defined
by a set of service policies and service logic that
are accessible to all networks via a mediation tier.
To
maximise service availability, Veraz partners with top-tier
application server vendors. These partners benefit from
interoperability testing on the Veraz platform to provide
complete end-to-end solutions for customers. For example,
with IP centrex vendors can access complex intelligent
network services already deployed within incumbent carriers,
enabling new and existing service infrastructure to
be available to VoIP and traditional PSTN users.
Tal
Simchony, CEO, Veraz Networks, said: "We have transformed
a limited and constrained services model forced onto
service providers, and are enabling them to take control
of future revenue opportunities by introducing new and
compelling voice services from development to deployment
in a matter of weeks. As carriers evolve their network
to next-gen IP cost-effectively and efficiently, they
should be able to evolve their services and revenue
opportunities in the same fashion."
Contact:
Veraz Networks
www.veraznetworks.com
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