GENEVA -- Qualcomm Inc. announced an enhanced commitment in the European wireless market for the company's BREW system. The system provides products and services that connect the mobile marketplace value chain, which includes application developers, publishers, content providers, device manufacturers, operators and consumers.

During the past year, Qualcomm has taken several steps to increase support of the BREW system in Europe. Most recently, Qualcomm assigned a dedicated BREW team to the company's London office to support operator trials and launches of BREW-based services, in addition to providing increased assistance to developers located in Europe. Qualcomm has named Johan Lodenius as senior vice president of European business relations, Qualcomm Internet Services, to lead the European BREW team. Lodenius previously served as senior vice president of marketing for its CDMA Technologies.

Lodenius said: "We believe there is plenty of opportunity for the BREW system to have a positive impact on the value added services and content being offered to European wireless subscribers. Qualcomm is making a long term commitment to work closely with operators, developers and handset manufacturers in Europe with the goal of helping them realise the significant results already being experienced with the BREW solution in other regions around the world."

In support of the European developer community and the growing interest in creating content for the BREW platform, Qualcomm has established a BREW developer lab in the United Kingdom to provide hands-on training and support for developers. The company also plans to host a regional developer conference to provide additional information for developers on deploying BREW- based applications to operators offering BREW-based services in other countries.

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QUALCOMM Inc.
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