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October 27, 2004
IIMB, HECL partner to offer management programs


BANGALORE -- Indian Institute of Management, Bangalore (IIMB), one of India's premier management institutes, recently entered into a partnership with Hughes Escorts Communication Ltd. (HECL) to offer a host of long-term programs to working executives over the Hughes' DiRECWAY Global Education Platform. These programs cater to the needs of a broad spectrum of industries. In the coming years, IIMB will target international markets such as Sri Lanka, Singapore and parts of Middle East.

The next few months will witnesses the launch of two long-term programs -- Advanced General Management Program (AGMP) for IT and ITeS professionals, and Executive General Management Program (EGMP). Both these on-campus programs will be beamed live to 47 DiRECWAY Global Education classrooms located at 35 cities across India.

The AGMP is targeted at the working software, BPO and technology professional with minimum two years of experience and will be delivered directly to the executives within their organisations using Hughes DiRECWAY "direct-to-corporate" model or through the Hughes DiRECWAY retail channel spread across 35 cities in India. In this model executives will receive AGMP right at their organisation's training room irrespective of geographical location.

The EGMP is targeted at various working executives with minimum of five years of work experience who would like to upgrade themselves and acquire general management skills. Orientation sessions and summing up sessions will be conducted at IIMB campus. The weekend sessions in between orientation and summing up sessions will be beamed live instantaneously from IIMB through Hughes DiRECWAY retail channel.

Dr. Praksh G. Apte, director, IIMB, said: "IIMB is one of the premier management institutes in the country striving to innovate and keep pace with the needs of the market. We realised early on that there was a need to bridge the demand for executive education without compromising on the high interactivity that IIMB offers. We felt that instead of mere studio-to-participant method, live classroom-to-participant method is more effective. Hughes' DiRECWAY Global Education has made this method possible."

Partho Banerjee, president and CEO, HECL, added: "In the past, IIMB successfully used the DiRECWAY Global Education platform to offer programs to working executives. IIMB's decision to enter into a formal partnership with Hughes and offer long term programs is a demonstration of the reliability, efficacy and relevance of the DirecWay Global Education platform. The DiRECWAY Global Education platform will allow IIMB to reach 35 cities through 47 classrooms countrywide."

This partnership is for a five-year duration and will see greater collaboration between IIMB and HECL to deliver innovative programs to students and working professionals in India and abroad. One of the key features of these programs is that the students can attend their classes on campus if they happen to be traveling to Bangalore - as the program will run concurrently at the IIMB campus.

The heart of the DiRECWAY Global Education platform is a powerful user interface that enables large number of geographically distributed students to have a highly interactive one to one exchange with the faculty. The system incorporates live broadcast video, two-way video and data interactivity to enable the students to watch and interact with the faculty.

Contact:
Hughes Escorts Communication Ltd.

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