Convergence Plus
Friday, July 20, 2018
Spirent Communications and NI Collaborate on 5G Performance Test Solution

Samsung puts Noida on top with world's biggest mobile factorySpirent Communications and NI announced their collaboration to develop test systems for 5G New Radio (NR) devices. The collaboration will allow 5G chipset and device manufacturers to validate the performance of 5G NR smartphones and IoT devices in the lab without requiring access to expensive and complex 5G base stations (gNodeBs).

Spirent Communications and NI announced their collaboration to develop test systems for 5G New Radio (NR) devices. The collaboration will allow 5G chipset and device manufacturers to validate the performance of 5G NR smartphones and IoT devices in the lab without requiring access to expensive and complex 5G base stations (gNodeBs).

Recently the 5G standards body, 3GPP, officially approved the first round of 5G specifications in June 2018. This important step will be followed by the specification of new architectural options and additional capabilities as the standard is expanded over the coming months and years. Consequently, device test solutions must be flexible to quickly adapt to these changes and to allow future upgrades while avoiding costly hardware changes as the standards evolve.

To that end, Spirent Communications, a recognized leader in ensuring the performance of devices and network services, has adopted NI’s flexible software defined radio (SDR) products in the development of its 5G performance solution. Spirent’s solution will employ NI’s USRP (Universal Software Radio Peripheral) devices and mmWave Transceiver System and will include 5G NR test scenarios for mobile location, video, data, audio, and calling performance. Key architectural details of the solution include the use of LabVIEW FPGA to emulate layer 1 through layer 3 of the 5G NR protocol stack.

"Building on the strength of NI’s early success in 5G research and prototyping, combined with the modularity of its platform, accelerates initial interoperability and means our customers can feel confident that the platform can adapt to the evolving standards," said Rob VanBrunt, general manager of Spirent’s Connected Devices business unit. "5G test engineers already recognize NI’s off-the-shelf platform as the industry’s most flexible and powerful hardware available. Integrating their advanced signal processing capabilities into our 8100 platform enables an attractive upgrade path for our existing customers."

The new 5G performance test solution will include support for both sub-6 GHz and millimeter-wave radio bands and will integrate seamlessly into Spirent’s existing network emulation platform. The system will also feature up to 2 GHz of bandwidth.“The marriage of our high-performance platform and Spirent’s best-in-class test methodology for measuring the mobile user experience is exciting for the industry,” said James Kimery, director of wireless research at NI. “Being able to assess the accuracy of cellular location in 5G environments and measuring the performance of video and data delivery are critical needs as 5G devices come on line starting in 2019. ”(Source: Convergence Plus)

Amazon, Flipkart add star power to make their brands a hit

Amazon and FlipkartThe battle for customer acquisition has taken a fresh turn with the top online marketplace companies Amazon and Flipkart roping in A-lister celebrities to push their brands. For the first time since it began operations in India, Amazon has roped in Amitabh Bachchan, Alia Bhatt and Salman Khan among a few others to promote Amazon Prime Video and its upcoming Prime Day. Rival Flipkart named Ranbir Kapoor and Shraddha Kapoor as its brand ambassadors last month.

The battle for customer acquisition has taken a fresh turn with the top online marketplace companies Amazon and Flipkart roping in A-lister celebrities to push their brands. For the first time since it began operations in India, Amazon has roped in Amitabh Bachchan, Alia Bhatt and Salman Khan among a few others to promote Amazon Prime Video and its upcoming Prime Day. Rival Flipkart named Ranbir Kapoor and Shraddha Kapoor as its brand ambassadors last month.

Amazon’s promotion for both Prime Video and Prime Day, titled ‘keep that smile on this Prime Day’, also features Rani Mukerji, Varun Dhawan and Salman Khan urging viewers to ‘keep smiling on Prime Day’ and watch Prime Video.

Amazon India, which is set to kick off its Prime Day today (July 16-17), has introduced a virtual reality experience which includes setting up ‘experience zones’ in malls across metro cities where the screens will also flash the videos featuring celebrities like Bachchan, promoting it. India is the fastest growing market for Prime globally with over a few million Prime subscribers. The number of Prime customers in India has doubled in the last 12 months. Flipkart has rolled out a film, each featuring Ranbir and Shraddha Kapoor offering ‘kidults’ fashion advice.

Flipkart chief marketing officer Shoumyan Biswas said: “Bollywood celebrities are one of the leading inspirations for fashion and so it was natural to associate with two biggest fashion icons as brand ambassadors for Flipkart Fashion. The campaign reiterates Flipkart as a fashion destination.” Endorsing Flipkart Fashion, the campaign is now being rolled out across television, digital, print and outdoor medium.

Vijay Subramaniam, chief executive of talent management firm Kwan, the agency representing Ranbir Kapoor, said: “Ecommerce companies have fairly sizeable media budgets, compared to say, a traditional consumerfacing company, and hence the campaigns are more visible.” Kapoor, one of the highest paid celebrities in the country, is learnt to have inked a multi-year endorsement deal Flipkart.

E-commerce companies have been by and large using celebrities to promote sales events. For example, Bollywood stars Hrithik Roshan and Deepika Padukone separately co-own brands with Myntra. Last year, lakhs of Myntra customers received recorded phone calls from Padukone and Roshan pitching Myntra’s flagship ‘end of reason sale.’ Both Padukone and Roshan sell their respective celebrity brands of All About You and HRX and Myntra has been using the duo extensively to pitch products via television ads and social media — and calling consumers with recorded ads.

“Hi this is Deepika Padukone. Get ready to shop All About You,” the recorded message of the actress said promoting her brand during Myntra’s sale last year. (Source: Economic Times)

Reliance Jio says not importing 4G feature phones

Reliance JioReliance Jio has rubbished allegations that it was trying to evade import duties by taking alternative trade routes to ship in its 4G feature phone JioPhone, saying it manufactures all those handsets in India. Jio was responding to allegations by Indian mobile handset companies led by The Mobile Association (TMA) which claimed that Mukesh Ambani-led Reliance IndustriesNSE 0.02 % was not making the JioPhone locally.

Reliance Jio has rubbished allegations that it was trying to evade import duties by taking alternative trade routes to ship in its 4G feature phone JioPhone, saying it manufactures all those handsets in India. Jio was responding to allegations by Indian mobile handset companies led by The Mobile Association (TMA) which claimed that Mukesh Ambani-led Reliance IndustriesNSE 0.02 % was not making the JioPhone locally.

“JioPhone devices are not made in India. As per our understanding, JioPhone devices are all imported from China. The telecom service provider (Jio) is now planning to import large volumes via Indonesia to enjoy 0% customs duty,” Bhupesh Raseen, chairman of mobile advisory committee at TMA, told ET. Raseen added that a move to ship fully assembled devices from China via the country that is part of a block of 10 Association of Southeast Asian Nations (Asean) countries — with whom India has a free trade pact — would harm the government’s Make in India programme in which local firms have invested hugely.

India imposes a 20% basic customs duty on fully-built mobile phones shipped in from other markets, like China. TMA is also planning to meet finance minister Arun Jaitley and top ministry officials to express the pressing concern. Earlier this month, Ambani announced the JioPhone, its basic model of the 4G featurephone, will be sold for Rs 501 in exchange for any featurephone from July 21.

He also announced an upgraded JioPhone 2, priced at Rs 2,999, to be available from August 15. The company aims to take its base of 25 million JioPhone users to 100 million. “JioPhone 2 to be available at an introductory price of Rs 2,999 from August 15, 2018, is being manufactured in India. JioPhone is also manufactured locally in India now,” a company spokesperson said.

The association said if Jio was permitted to offer a feature phone at a much lower price point, the businesses of mobile vendors like Karbonn, Lava, Jivi Mobiles and nearly 100 other brands will be rendered “uncompetitive and unviable overnight”. It may even force the Indian brands, who rely for a bulk of their revenues on sales of feature phones, to shut down their manufacturing and sales operations completely. (Source: Economic Times)

New regulator should understand its authority, limitations: COAI DG

New regulator should understand its authority, limitations: COAI DGOld telecom operators have also challenged TRAI's decision for being unable to stop free call and mobile data offers from Jio that led to fall in their margins.
Expressing displeasure with the incumbent telecom regulator head, the industry body COAI said it wants new Trai chief to understand its authority and create balance between industry and consumer welfare."I think the new regulator (head) is got to understand his authority and the limitations of his authority. Where can you really exercise, what is legitimately your authority," COAI Director General Rajan S Mathews told PTI in an interview.

The government has started process for selection of new Chairperson of the Telecom Regulatory Authority of India as present chief of the body R S Sharma will complete his term next month. "Sharma was so focussed on customers that I believe he forgot Trai Act says you must look after customers as well as industry. I feel somebody who can keep that balance - look after customer as well industry so that industry is also properly regulated and not allowed to go for free fall - should be appointed new Trai Chairman," Mathews claimed.

Mathews further alleged that the current Trai chief regularly intervened in business with large number of consultation proposals and recommendations during his regime for changes in existing norms. "Under his regime how many discussion papers have we had? I am saying that the industry where there are 1.1 billion customers it is not like turning on a switch and being like in 30 days you do this, in 60 days you do this. This is an industry that has so many customers that you are constantly intervening in so many live networks," he said.

Mathews, however, said that Trai's recommendation of ease of doing business and inputs for new telecom policy has been very positive for the industry. "We could have worked better together instead of going this route of trying to impose penalties. We could have adopted the methodology of that the Department of Telecom did by asking us about our pain points," Mathews said. Established telecom operators Bharti Airtel, Vodafone, Idea and others claim that they have been hit by tariff war triggered by new entrant Reliance Jio, and Trai's decision to reduce mobile call connection charges have added to their woes.

Old telecom operators have also challenged Trai's decision for being unable to stop free call and mobile data offers from Jio that led to fall in their margins. Mathews said the regulator should take care of both the consumers and industry rather than just being focused on the customers and forget health of the industry.

"When you look back, we had earlier asked when the new entrant came in, how could you facilitate the concerns of the new operator as well as the old operator. If you make the decision in time then you will prevent any confusion and court cases from happening. Regulator can begin to facilitate the process of allowing new entrant to come in," Mathews said. Though Trai had organised few meetings between old telecom operators and Reliance Jio but they were not very fruitful. The regulator recommended total penalty of Rs 3,050 crore on Airtel, Vodafone and Idea for denying interconnection facility to newcomer Reliance Jio.

Sharma in a media interaction had said that his focus is to transform the sector and facilitate advent of new technologies like Internet protocol (IP) based network so that India is at par with advanced nations. COAI DG said that the networks have been made IP enabled "even before the regulator understood what IP was". He said that telecom operators innovate and making changes in the network.

"It is not that IP telephony came from the regulators, it was like when the IP telephony came in the regulators had to think about what should be the regulations of this," Mathews said. He said that industry welcomes new technology and regulator should have facilitated proper migration path from old technology to new technology, which could have helped both industry and customers.

"Remember the government was the one that prescribed 2G as a mandatory technology for the last 15-20 years... Earlier, there was 2G, 3G and now came 4G. The government didn't liberalise spectrum for long period of time. The regulator himself is responsible in implementing the policy, the government only governs it and keeps a check on it," Mathews said. He said that there should be a conducive relationship between the industry and the regulator.(Source: ETTelecom)

New Technology Hackathon Themes Grab Limelight at TechGig Code Gladiators 2018

CIOs looking at increasing spends on cyber security: EYGuinness World Record holder – TechGig Code Gladiators – hosted a hackathon in 9 different themes, apart from the core coding competition in the 2018 edition.
Themes included new-age technologies like Artificial Intelligence, Alexa, and Blockchain. About 252 coders from these skills were shortlisted for the mega final from overall 2,28,880 entries!
July 3rd, 2018, New Delhi: In today’s age where ‘disruption’ is the buzzword, one is expected to be adept with new-age technologies to be able to provide cutting-edge business solutions.

Acknowledging this fact, the world’s biggest coding competition – TechGig Code Gladiators 2018 – had introduced 9 themes other than the core coding competition in the latest edition. The themes included some of the most in-demand skills like Artificial Intelligence, Machine Learning, Alexa, and Blockchain, allowing coders a fabulous opportunity to showcase their talent.

Code Gladiators 2018 invited entries for 9 themes - Artificial Intelligence, Alexa Skills, Big Data, Blockchain, Cloud Computing, E-commerce, Mobility & Location Services, Internet of Things and Machine Learning. The coding marathon garnered overall 2,28,880 entries. After shortlisting, only 252 theme entries made it to the mega final held on June 7 and 8 at the Reliance Corporate Park in Navi Mumbai. These techies submitted their final projects and presentations after coding non-stop for over 24 hours! Theme winners were felicitated on June 9, 2018, in a grand ceremony at Jio Talks Auditorium, Navi Mumbai along with the other code champions.
Code Gladiators is an annual codeathon organised by TechGig - India’s most popular tech learning platform. This contest witnessed enthusiastic participation from both tech professionals and technology companies. In 2017, TechGig Code Gladiators registered more than 2 lakh participants and created a Guinness World Record for maximum participation globally. Interestingly, the 2018 edition surpassed that record with 2,28,880 participants.

“After bagging the Guinness World Record in 2017, we proved TechGig Code Gladiators’ massive reach in the tech community. In 2018, we wanted to leverage this reach to harness tech diversity and hence we introduced 9 niche themes. We saw teams presenting fabulous ideas like easing peer-to-peer financing using Blockchain or predicting the outcome of IPL Cricket matches by using Artificial Intelligence. It is heartening to see such ideas germinating from the Code Gladiators’ floor,” said Ramathreya Krishnamurthy, Business Head, TechGig and TimesJobs.

Theme round finalists comprised of IT freshers and experienced professionals alike. One team from the E-commerce theme comprised of professionals working for more than a decade. When asked what motivated them to code again, they said that most companies now work on new technologies and hence Code Gladiators is an apt opportunity to work with new genres. “A decade ago most companies wanted professionals working on Java, Windows, etc. but today companies use Artificial Intelligence or Blockchain. It makes all the sense to start learning and using these technologies,” said Bhavesh Jain, one of the team leaders at Code Gladiators 2018.

Three winners were declared from each theme. Some teams had as interesting names as their projects. Sample this – A team called ‘2StatesCoders’ was the winner in E-commerce theme and comprised of a couple hailing from two different Indian states. Another team called ‘404Found’ was second runners-up in the Blockchain theme. Complete name of winners is available at

Complementing the theme winners, Sanjay Goyal, Head-Product and Technology at TechGig and TimesJobs said, “All these 252 theme finalists are winners in the true sense because they beat the best of Indian coding minds to be here. These young coders are a proof that Indian techies are second to none. I am happy that TechGig Code Gladiators has been able to provide a platform to all these young, talented coders”.

Deloitte has been associated with TechGig Code Gladiators in 2017 and 2018 edition. Dr. Sandeep Sharma, Leader with Deloitte Consulting India Private Limited said, “Our professionals keep seeking newer opportunities that help them hone their skills in upcoming and new-age technologies, and utilize their capabilities to result in an enhanced delivery experience. Platforms like the recently concluded TechGig Code Gladiators 2018 championship, is just another example of how professionals can stay upbeat and challenge themselves to enrich their problem solving capabilities”.

Winners from theme rounds were awarded a cheque of Rs 1.5 Lakh, a trophy and merit certificates. A complete list of winners is as follows:
Theme Winner 1st Runners-Up 2nd Runners-Up–
Artificial Intelligence Team Name: Team_AI Shantanu Kumar Team Name: OldGuys Sonny Laskar, Sudalai Rajkumar Team Name: AI-team                 Arnab Kumar, Sourabh Gope
Alexa Team Name: skill-n-solution                     Vasavi Chitlur, Vijay M, Prabhu KR Team Name: Dining Philosophers        Priyankar, Bhuvan Rohith TeamName: MobPsycho   Sayak Kundu, Kalpit Pokra
Big Data Team Name: Code Commando                  Anurag Joshi Team Name: RMS Sowjanya Swathi, Ravi Varma, Kotha Saiteja Team Name: Falcon Masud Sarkar
Blockchain Team Name: Sopra Steria Ninjaz                                Deepak Bansal, Anuj Talwar, Deepak Gangwar Team Name: Satoshi Souradeep Das, Rounak Datta, Tejasv Sharma Team Name: 404 Found                Gaurav Pahuja, Abhi Saxena, Tushar Garg




Team Name: Blockchain Sultans                Gurpreet Singh, Amit Rajput
Cloud Computing Team Name: Jaeger       Shakti Rathore, Rohit Sharma, Shashank Upadhyay Team Name: BotLabs   Vansh Soni, Ritwik Joshi Team Name: CG_SIZZLERS           Ramkumar RN, Suresh, Sebastin Naveen
Ecommerce Team Name: 2StatesCoders Prithwiraj Roy, Parvathy Nandakumar Team Name: Gathaks   Anudeep Anumula, Ckrishna Kanth, Satya Pavan Team Name: Search Analytics                   Naaz Afrin, Ahmad Zia
Mobility & Location Services Team Name: Mr-Robot                 Pranay Lobo, Khem Agarwal, Aditya Khedekar Team Name: JioAndroid   Gunjan Kumar, Narayan Soni, Santosh Team Name: Hackerz    Arunachalam B, Adithya AN
Internet of Things Team Name: INNgineers Naman, Isha, Neil Daftary Team Name: NoelVasanth_0AFD                      Sameer Raju, Noel Vasanth Team Name: DiGiIoT Prasenjit Pandit, Karan Balkar, Rahul Kumar
Machine Learning Team Name: OldGuys   Sonny Laskar, Sudalai Rajkumar Team Name: Shaz  Mohammad Shahebaz Team Name: Men of Mordor                  Tushar Goswamy, Surya Teja, Vatsalya Tandon

About TechGig:
TechGig is a culmination of everything related to technology, a platform exclusively for IT professionals to synergize, share, exchange ideas, facts and information as well as showcase their work and express their views on the vast repertoire that the IT industry encompasses. Garnering cutting-edge insights, jobs, reviews and news, as well as providing a platform for connecting with colleagues and peers are the mainstay of TechGig. (Source:Convergence Plus)
CIOs looking at increasing spends on cyber security: EY

CIOs looking at increasing spends on cyber security: EYA survey conducted by EY found 42 per cent respondents saying they are "willing to invest more than 10 per cent of their annual IT budget on cyber security".
Companies across sectors may increase their spending on cyber security as a percentage of the overall IT budget as they look to comply with privacy laws and protect organisations against new emerging threats, says a report by consultancy firm EY.
A survey conducted by EY found 42 per cent respondents saying they are "willing to invest more than 10 per cent of their annual IT budget on cyber security".

The report highlighted that the "onslaught" of Industry 4.0 technologies such as artificial intelligence (AI), Internet of Things (IoT) and machine learning (ML) -- being considered and adopted -- are drastically increasing the attack-surface for companies.
"Additional challenges have been introduced, such as multiple platform interfacing, penetration testing, management of multiple devices, and so on. Privacy elements are baked into this entire gambit of concerns," the report said.

The respondents also took cognizance that privacy is an important compliance requirement, especially with General Data Protection Regulation (GDPR) coming into effect that includes hefty penalties. Interestingly, 40 per cent of the respondents stated that they are still aligning their organisations and technologies to meet compliance.

The report -- which is based on responses of chief information officers (CIOs) across sectors -- found 61 per cent saying they have chosen privacy and security considerations as one of the biggest factors that influences their decision to invest in a disruptive technology.

These sectors include consumer products, finance, utilities, pharmaceuticals and technology among others. "Majority of companies are still in the process of recognising the importance of implementing appropriate organisational and technical controls for data privacy and potential implications of non-compliance," the study said.

It added that inculcating a culture of privacy-by-design and security awareness will enable organisations to conduct business across and within borders with minimum ease. (Source: ETTelecom)

DoT 'unlikely' to recover Rs 6,000-crore Aircel dues

DoT 'unlikely' to recover Rs 6,000-crore Aircel duesThe Department of Telecommunications (DoT) has given up hopes of recovering dues worth almost Rs 6,000 crore, including penalties and interest, from debt-laden carrier Aircel, which is struggling to sell assets and repay debt as part of the bankruptcy protection process.
Senior officials in the department say they don’t expect the company, dragged by a debt of Rs 19,000 crore just to financial lenders, to be in a position to repay even a part of the money it owes to its creditors, any time soon. The telco, owned by Malaysia’s Maxis, owes roughly Rs 50,000 crore to all types of creditors, including financial and operational.

“We have submitted our statement of claims to the interim resolution professional (IRP)… but it will take at least 2-3 years for the complete process which includes determining how much can they pay up and to who all, even after the cash comes,” said a senior official.

As things stand, the government has laid out its dues of Rs 6,666 crore, which the Indian arm of the Malaysia’s Maxis Communications has to pay. Of this, Rs 722 crore of one-time spectrum charge (OTSC) is covered by bank guarantees while the remaining amount including spectrum usage charge, license fee, interest and penalties is not covered by bank guarantees.

OTSC dues have been challenged by the telco in the Supreme Court, and a decision is pending.

“The company will not come back. It (dues) will simply go into our books and their (creditors including banks) books,” the official said. The carrier is being run by an IRP — Vijayakumar Iyer from Deloitte — who is trying to find ways to sell parts of the company as a going concern. At the last meeting of the committee of creditors (CoC) of the telco and its two units — Dishnet Wireless and Aircel Cellular — of which DoT is a part, the IRP warned that the bankrupt company needed an immediate cash infusion of Rs 200 crore to maintain its infrastructureNSE -0.94 % and pay salaries for some of its businesses and assets to be sold in order to repay at least some of the debt.

The IRP is learnt to have said that some parties have placed bids for some of the telco’s assets, but warned that by the time they fructify into a sale, their value will erode because of lack of maintenance, and hence the need for an urgent cash infusion.

Insiders expect the company’s enterprise business to be put on the block first.

The bankruptcy court, while admitting the pleas of Aircel and its two units for insolvency back in March, had noted that the enterprise business, along with the company’s spectrum, towers, fibre and other assets worth Rs 32,000 crore, could help revive the carrier. (Source: Economic Times)

E-tailers focus on AI to cut costs and frauds

E-tailers focus on AI to cut costs and fraudsE-commerce companies are focusing on artificial intelligence and virtual reality with a view to cut logistics costs and identify fraudulent orders, said a report by global auditing and consulting firm PwC.
With an emerging middle-class population of more than 500 million and approximately 65 per cent of the population aged 35 or below, India represents a highly aspirational consumer market for retailers across the globe, said the PwC TechWorld report. “E-commerce players are revamping their technology strategies to maintain their competitive edge. Most e-commerce platforms are upping their investments in areas such as conversational commerce, artificial intelligence (AI), virtual reality (VR)/augmented reality (AR) and analytics technologies,” it said.

It observed that to identify fraudulent orders, reduce return rate and also cut down on logistics cost, e-commerce companies are investing in robotics and AI heavily. “AI-based voice-based shopping in vernacular language enables deeper customer engagement and smoothens the transition from offline to online by overcoming the language barrier,” it added.

Then there is advanced analytics that allows for better optimisation of stock management as well as customisation of content based on data-driven understanding of consumers’ online behaviour and preferences.

Also, there are blockchain technologies that improve fraud detection and enable companies to offer a secure and transparent online medium as it helps in determining authenticity in multi-party transactions and expedite payment settlement, PwC said.

“Almost all customer interaction for online retailers occurs via phone or email and involves banking information or personal data, e-commerce sites are particularly vulnerable to cyber-attacks. Given the recent episodes of data breaches and alleged misuse of customer information, the need for adopting appropriate security measures has escalated significantly, said Sandeep Ladda, PwC India Partner.

The report further highlighted that frauds or data thefts cause not just financial loss but also reputation damage and consequently loss of business, which is detrimental in today’s global digital economy. According to research from the Ponemon Institute, in 2017, India recorded the largest average number of breached records at 33,167 while the global average was 24,089. (Source: The Hindu BusinessLine)

IBM sees clients building own internal technology skills

IBM sees clients building own internal technology skills IBM is increasingly seeing clients build their own skills internally and then partnering with technology companies to build solutions, as they adapt to changing technologies, a senior executive told ET.

In the past, companies would simply outsource the IT work to technology companies like IBM and Indian IT players. But as digital technologies begin to upend business models, companies want more control over what was previously considered ‘non-core’. IBM said the new paradigm was an opportunity.

“In 2018, what we are finding is more and more companies want to find their own capabilities -- with data scientists and architects to be better equipped to work with us to build out these solutions, in some cases, they might want to use their skills with our technology to build this up themselves. We think that is a great opportunity for all of us,” said Joseph Bellisimo, general manager, Cognitive Process Transformation, Global Business Services, IBM. Bellisimo added that IBM is dealing with the new trend by building platforms with APIs (application programming interfaces) that would allow even standalone developers to work with the company.

“We want to provide that so that we are a destination for people to come to, whether you are developers, a small company, a large company,” Bellisimo said.

The technology company, which is over a century old, has been focused on building new offerings in analytics, cloud computing, artificial intelligence, blockchain – a grouping it calls its ‘strategic imperatives’. The strategic imperatives make up over 45% of IBM’s $79 billion revenue in 2017.

Last month, ET reported that IBM had appointed Samiron Ghoshal, former technology partner at consulting firms KPMG and EY, as its head for global business services in India “The main change when I move into this role is that IBM services has the gamut of offerings– from huge brand recall at the advisory level itself, to going through endto-end solution implementation also. The customer is expecting us to not only be advisors but to be advisors plus implementation plus support,” Ghoshal had said. ..

He said the ability to provide end-to-end solutions matters as pure consulting services are less useful in digital context because the technologies change rapidly. Customers are looking for digital technologies to help them grow their existing service lines or get into new service lines, or to optimise their existing businesses. (Source: Economic Times)

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