Mobility

September 15, 2006
Optus, Macquarie Together Offer Mobile Cellcasting

MUMBAI -- Optus and Macquarie Radio Network (MRN) recently announced a partnership to offer content to Optus’ 6.4 million mobile customers via Optus’ innovative new mobile pod-casting style service termed - ‘Mobile Cellcasting’.

Optus and MRN are first-to-market in Australia with this new mobile cellcasting service, utilising technology from mobile platform provider - OnMobile.

While traditional podcasts require users to first download the podcast clips to their iPod’s or their Computers, Cellcasting enables people to access this content from any mobile phone. There is also no waiting for the clip to download.

By simply dialling 955 on their handset, Optus mobile customers get access to ‘On Demand’ and ‘Event Based’ content. Customers are presented with a suite of content which is updated throughout the day. Customers can control the service through voice-activated commands.

The content is simple to access, swift and convenient, data connection is not required and customers do not require any special handsets, software or connection technology.

Angela Clark, CEO, MRN, said: “Our Optus partnership means MRN’s diverse range of content will be available to millions of Optus customers Australia-wide. In phase one, Optus mobile phone customers will be able to access a selection of our audio podcast menu including Ray Hadley’s 'Continuous Call Team' coverage of the rugby league finals’ series, and speciality cellcasts in the categories of entertainment, lifestyle and travel.”

Chris Lane, group director, products and delivery, Optus, added: “The mobile phone is increasingly becoming a key entertainment device. Partnering with Macquarie Radio Network to provide this audio service is another step in providing all Optus mobile customers with a wide range of lifestyle, sports, news and general entertainment services. 955 is free to trial for all Optus mobile customers until 15 October.”