Mike Narula, Chairman & CEO, AirTyme Communications Pvt. Ltd. |
AirTyme Communications Pvt. Ltd. is a company with 20 years experience in the distribution of wireless communication devices and providing customized logistic services to the wireless industry throughout the United States. With in-depth knowledge and core competency, AirTyme has forayed into the Indian telecom market.
AirTyme offers a full range of benefits and flexible terms that help every agent maximize their sales potential. The competitive prices and excellent customer service will keep an AirTyme customer for years to come. It has strategic partnerships with billion dollar companies and is focused to become a leading supplier of mobile wireless devices in India. |
Convergence Plus spoke with Mr. Mike Narula, Chairman & CEO of AirTyme Communications. In the brief conversation, Mr. Narula spoke about many facets of AirTyme’s entry into India and their strategy involved. Few excerpts below:
How big is the Indian market for the company like AirTyme?
After USA and China, India is third biggest telecom market in the world. AirTyme Communications Pvt. Ltd. is a multi-million dollar international distribution company, specializing in integrated supply chain solutions for the wireless industry throughout the United States, China and India. With over 20 years of extensive distribution experience and strategic partnerships with billion dollar companies, such as Motorola and PCD. AirTyme is focused to become a leading supplier of mobile wireless devices in India.
What would be your strategy to expand in the Indian market and to face the competition?
Motorola and AirTyme has joined forces in a highly strategic media campaign with a communication network that sustains the pulse of about 1.1 billion people in India through print media, OOH advertising and mall retail programs. The main focus of the campaign is "Presenting the Android Powered Series from Motorola."
Markets covered:
– Delhi
– Mumbai
– Bangalore
– Chennai
– Hyderabad
– Kolkata
What is your overview about the Indian Telecom market?
3G will fuel the growth of the Indian telecom market due to the voice, SMS, MMS, email, video and high-speed data connectivity, and HDMI.
What major challenges are you facing while expanding in the highly competitive telecom market of India?
Rural Penetration. The urban market in India is highly saturated. Rural marketing will be the key to growth strategy. But the factors which are restricting rapid roll out in rural areas are the low ARPU customers and high cost of distributing to these places.
What are your latest technological offering for the Indian market?
The Milestone XT800 offers a mobile Internet experience with WiFi/WAPI and world phone capability for smart professionals who need to connect with business, family and friends anywhere, at any time. It also features high-definition multimedia features that enable you to capture every momentous occasion. MILESTONE XT800 has a built-in GPS satellite navigation with Google Maps™ that helps the user find the current location quickly, accurately, and easily. MILESTONE XT800 helps you stay productive with viewing and editing documents in popular formats including Word, Excel, PowerPoint, PDF and Zip.
What new technologies are in the pipeline?
AirTyme is a distributor of simple feature handsets, multimedia data devices, smartphones and USB modems. New technologies in the pipeline are latest mobile wireless devices from CDMA Series, GSM + CDMA Dual Mode Dual Standby Phone, WCDMA Feature phones, WCDMA Android phone, EVDO Android phone, EVDO Data Card and EVDO Router.
AirTyme efficiently receives, manages, and ships inventory to retail and online customers across the country. We work hard to support and streamline every purchase and operational interaction.
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